Monthly Archives: November 2019

Co-curation: Innovating the Subscriber Experience

According to this McKinsey report from last year, nearly one in six Americans had signed up for a subscription service at some point. The average consumer spends $465 per year on subscription services. Most of us can no longer remember a time before streaming services like Netflix and Hulu. As the subscription market has exploded […]

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Anatomy Of An Order Gone Wrong

I recently had a very poor eCommerce experience with a large and well-established brand. The website and checkout experience were all fine, but the problems arose around communication, fulfillment, and shipping. Let’s break these down, and understand how they affect customer experience. Communication After placing the order in question, I received only one email, a […]

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