Monthly Archives: April 2019

Subscription Programs Add Value For Customers

Subscriptions provide a ton of value for businesses. Lifetime customer value increases, overall revenue is lifted, and subscriptions create a consistent revenue stream which can be relied on. Considering that subscriptions also help brands cement relationships with their customers, it’s plain to see why subscriptions are a slam dunk for many merchants. More importantly, though, […]

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Packaging In The Age Of Social Media

Packaging has always been one of the most important facets of marketing. As you drive past a car dealership, will you be more drawn to the practical blue sedan, or the bright red sports car? As our senses are bombarded by an ever-increasing barrage of ads vying for our attention, the way a product is […]

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