Monthly Archives: December 2018

Lululemon Tests a New Membership Program

Popular athleisure brand Lululemon has begun testing a membership program in its home country of Canada. For an annual fee of $96, customers get a pair of yoga pants, a monthly pass for a yoga class, and other perks. Once the program has been tested in Edmonton, it will be rolled out in other markets. […]

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Sephora’s Subscription Success: Examining What Works

Sephora is the largest beauty retailer in the world, and the company has embraced digital since the early days of the internet. Their forward-thinking eCommerce strategies have given them a big leg up among young consumers, and resulted in tremendous international growth. Sephora gets a lot of things right- customers are made to feel like […]

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