Monthly Archives: November 2016

Four Ways to get the Best Bang from the Holiday Shopping Season

It’s nearly time for the Super Bowl of retail: the holiday shopping season. What better time to bolster your subscriber base? Online holiday shopping doesn’t have to be about one-off purchases exclusively. According to Price Waterhouse Cooper’s 2016 Holiday Outlook, holiday spending is expected to climb by 10 percent in total, and 25 percent just […]

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What to do if Your Subscription Offering Fails

When developing a business plan, it’s common to do enough research to justify the business, work out the costs and forecast revenues and profits. Even a conservative forecast, though, may not prepare a business manager for the possibility of a part of a business falling flat. This is as true of subscription commerce businesses as […]

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