Monthly Archives: July 2016

Why You Need to Keep an Eye on Churn Rates – Part 2

When you’re running a subscription commerce business, your churn rate is one of the top metrics that you need to keep an eye on. Churn can be caused by a variety of factors, which we explore in this two-part series.  In this second part, our focus is on how to identify common problems that lead to a […]

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Why You Need to Keep an Eye on Churn Rates – Part 1

When you’re running a subscription commerce business, your attrition rate is one of the top metrics that you need to keep an eye on. Churn can be caused by a variety of factors, which we’re going to explore in this two-part series.  In this first part, our focus is on explaining why this is important. In […]

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