Selling A Subscription Program

Implementing a subscription program means making a long-term investment in your business – one that should pay substantial dividends. How you market and sell subscriptions to your customers makes all the difference in the success of your subscription program. In this post, we’ll take a look at a few strategies for successfully selling your customers […]

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Subscription Programs Add Value For Customers

Subscriptions provide a ton of value for businesses. Lifetime customer value increases, overall revenue is lifted, and subscriptions create a consistent revenue stream which can be relied on. Considering that subscriptions also help brands cement relationships with their customers, it’s plain to see why subscriptions are a slam dunk for many merchants. More importantly, though, […]

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Packaging In The Age Of Social Media

Packaging has always been one of the most important facets of marketing. As you drive past a car dealership, will you be more drawn to the practical blue sedan, or the bright red sports car? As our senses are bombarded by an ever-increasing barrage of ads vying for our attention, the way a product is […]

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DTC Brands Are Looking To Sell In Retail Stores

In a recent blog post I discussed the benefits of selling direct to consumer (DTC) and why large legacy brands would want to explore their own sales channels outside of traditional retailers. There is, of course, a counterpoint to this: Digitally Native Vertical Brands (DNVB’s) that have exclusively sold DTC are now looking to sell […]

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Subscribe Pro To Join Panel At eCommerce Campfire

Subscribe Pro is excited to be attending the 2019 eCommerce Campfire event in Charlottesville, put on by our partners at Gauge. We’re equally thrilled that we’ve been asked to join other eCommerce innovators and industry leaders on the panel at the event. Titled “Customer Experience: Memorable Steps On The Digital Journey,” this eCommerce Campfire will […]

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CPG Companies Increasingly Focusing on DTC

A shift has been quietly happening in eCommerce, and it’s poised to be the next big trend: Consumer Packaged Goods (CPG) companies that have historically sold through retailers are increasingly looking to sell direct-to-consumer (DTC.) While this can represent a challenge in terms of supply chain and logistics for companies that are used to fulfilling […]

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Lululemon Tests a New Membership Program

Popular athleisure brand Lululemon has begun testing a membership program in its home country of Canada. For an annual fee of $96, customers get a pair of yoga pants, a monthly pass for a yoga class, and other perks. Once the program has been tested in Edmonton, it will be rolled out in other markets. […]

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Sephora’s Subscription Success: Examining What Works

Sephora is the largest beauty retailer in the world, and the company has embraced digital since the early days of the internet. Their forward-thinking eCommerce strategies have given them a big leg up among young consumers, and resulted in tremendous international growth. Sephora gets a lot of things right- customers are made to feel like […]

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The Three Types of Subscription Programs

There has been an explosion of subscription programs over the past few years, and the trend isn’t slowing down at all. Companies large and small are turning to subscriptions to increase revenue while providing unique and pleasing customer journeys. With all the added value for customers, as well as increased lifetime customer value and ease […]

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Being Clear and Honest With Subscription Terms

Subscriptions are great! Well, usually. It’s important that you’re honest with your subscription terms. If you add value for your customers, don’t mislead them, and are fully transparent about terms, they will love you and happily subscribe to your products. If you try to trick them with dishonest or misleading language, you will get tons […]

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Ready to learn more about Subscribe Pro?

Contact Sales

We’d love 15 minutes to give you a no-pressure walkthrough of our product and answer any questions you have.

We’ll briefly cover what your shoppers are able to do and see, as well as the back-end where you can manage your subscription products and run reports to keep track of your sales.

If you are ready to get started or have questions you may send us an email or call at 1-888-918-3569.

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