Category: Company

The Value of Music Streaming Services

Earlier this year, Spotify broke 100 million paid subscribers. Apple Music isn’t far behind, with 60 million. We are in the midst of a massive paradigm shift in the way that the average listener gets their music. What’s pushing people from an ownership model to an access model? Let’s take a look at the rise […]

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How Legacy CPG Brands Can Adapt To eCommerce

In our ever more connected world, consumers increasingly turn to eCommerce to purchase their favorite products. eCommerce sales were up about 15% in 2018, accounting for just over 14% of all retail sales. Online sales of consumer packaged goods (CPG) were up 35% in the same period, with gross revenues of $60 billion. Not as […]

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Getting It Right: Subscription Best Practices

Merchants who have committed to a subscription program are looking to provide an exceptional customer experience and convert customers to subscribers. One of the most common questions we get asked during implementation is “what are the best practices for our new subscription program?” While there are a number of little things that can be done […]

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Selling A Subscription Program

Implementing a subscription program means making a long-term investment in your business – one that should pay substantial dividends. How you market and sell subscriptions to your customers makes all the difference in the success of your subscription program. In this post, we’ll take a look at a few strategies for successfully selling your customers […]

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Subscription Programs Add Value For Customers

Subscriptions provide a ton of value for businesses. Lifetime customer value increases, overall revenue is lifted, and subscriptions create a consistent revenue stream which can be relied on. Considering that subscriptions also help brands cement relationships with their customers, it’s plain to see why subscriptions are a slam dunk for many merchants. More importantly, though, […]

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DTC Brands Are Looking To Sell In Retail Stores

In a recent blog post I discussed the benefits of selling direct to consumer (DTC) and why large legacy brands would want to explore their own sales channels outside of traditional retailers. There is, of course, a counterpoint to this: Digitally Native Vertical Brands (DNVB’s) that have exclusively sold DTC are now looking to sell […]

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Subscribe Pro To Join Panel At eCommerce Campfire

Subscribe Pro is excited to be attending the 2019 eCommerce Campfire event in Charlottesville, put on by our partners at Gauge. We’re equally thrilled that we’ve been asked to join other eCommerce innovators and industry leaders on the panel at the event. Titled “Customer Experience: Memorable Steps On The Digital Journey,” this eCommerce Campfire will […]

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CPG Companies Increasingly Focusing on DTC

A shift has been quietly happening in eCommerce, and it’s poised to be the next big trend: Consumer Packaged Goods (CPG) companies that have historically sold through retailers are increasingly looking to sell direct-to-consumer (DTC.) While this can represent a challenge in terms of supply chain and logistics for companies that are used to fulfilling […]

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Sephora’s Subscription Success: Examining What Works

Sephora is the largest beauty retailer in the world, and the company has embraced digital since the early days of the internet. Their forward-thinking eCommerce strategies have given them a big leg up among young consumers, and resulted in tremendous international growth. Sephora gets a lot of things right- customers are made to feel like […]

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The Three Types of Subscription Programs

There has been an explosion of subscription programs over the past few years, and the trend isn’t slowing down at all. Companies large and small are turning to subscriptions to increase revenue while providing unique and pleasing customer journeys. With all the added value for customers, as well as increased lifetime customer value and ease […]

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Ready to learn more about Subscribe Pro?

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We’d love 15 minutes to give you a no-pressure walkthrough of our product and answer any questions you have.

We’ll briefly cover what your shoppers are able to do and see, as well as the back-end where you can manage your subscription products and run reports to keep track of your sales.

If you are ready to get started or have questions you may send us an email or call at 1-888-918-3569.

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