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I recently had a very poor eCommerce experience with a large and well-established brand. The website and checkout experience were all fine, but the problems arose around communication, fulfillment, and shipping. Let’s break these down, and understand how they affect customer experience. Communication After placing the order in question, I received only one email, a […]
Earlier this year, Spotify broke 100 million paid subscribers. Apple Music isn’t far behind, with 60 million. We are in the midst of a massive paradigm shift in the way that the average listener gets their music. What’s pushing people from an ownership model to an access model? Let’s take a look at the rise […]
In our ever more connected world, consumers increasingly turn to eCommerce to purchase their favorite products. eCommerce sales were up about 15% in 2018, accounting for just over 14% of all retail sales. Online sales of consumer packaged goods (CPG) were up 35% in the same period, with gross revenues of $60 billion. Not as […]
Merchants who have committed to a subscription program are looking to provide an exceptional customer experience and convert customers to subscribers. One of the most common questions we get asked during implementation is “what are the best practices for our new subscription program?” While there are a number of little things that can be done […]
Implementing a subscription program means making a long-term investment in your business – one that should pay substantial dividends. How you market and sell subscriptions to your customers makes all the difference in the success of your subscription program. In this post, we’ll take a look at a few strategies for successfully selling your customers […]
Subscriptions provide a ton of value for businesses. Lifetime customer value increases, overall revenue is lifted, and subscriptions create a consistent revenue stream which can be relied on. Considering that subscriptions also help brands cement relationships with their customers, it’s plain to see why subscriptions are a slam dunk for many merchants. More importantly, though, […]
In a recent blog post I discussed the benefits of selling direct to consumer (DTC) and why large legacy brands would want to explore their own sales channels outside of traditional retailers. There is, of course, a counterpoint to this: Digitally Native Vertical Brands (DNVB’s) that have exclusively sold DTC are now looking to sell […]
Subscribe Pro is excited to be attending the 2019 eCommerce Campfire event in Charlottesville, put on by our partners at Gauge. We’re equally thrilled that we’ve been asked to join other eCommerce innovators and industry leaders on the panel at the event. Titled “Customer Experience: Memorable Steps On The Digital Journey,” this eCommerce Campfire will […]
A shift has been quietly happening in eCommerce, and it’s poised to be the next big trend: Consumer Packaged Goods (CPG) companies that have historically sold through retailers are increasingly looking to sell direct-to-consumer (DTC.) While this can represent a challenge in terms of supply chain and logistics for companies that are used to fulfilling […]
Sephora is the largest beauty retailer in the world, and the company has embraced digital since the early days of the internet. Their forward-thinking eCommerce strategies have given them a big leg up among young consumers, and resulted in tremendous international growth. Sephora gets a lot of things right- customers are made to feel like […]
We’d love 15 minutes to give you a no-pressure walkthrough of our product and answer any questions you have.
We’ll briefly cover what your shoppers are able to do and see, as well as the back-end where you can manage your subscription products and run reports to keep track of your sales.
If you are ready to get started or have questions you may send us an email or call at 1-888-918-3569.
